Sivakarthikeyan is vigorously invovled in the promotion of his upcoming film varutha padatha valibar sangam that is directed by Ponram. While the film is scheduled for release on September 6, the entire crew gets into a 360 Degree promotion across various cities of Tamil Nadu. While the actor was present there in Coimbatore and Salem yesterday, he will be visiting Tirunalveli and Madurai today and promote the film.
Usually, Tamil film industry follows this pattern of visiting the different cities to promote the film only after its release, but VVS stands out to be exceptional as the makers are taking scrutinizing efforts over making it before the release itself. This is one of the kind of promoting the films in Bollywood and Escape Artist Motion Pictures makes it happen now.