Karthik Subbaraj has been the trendsetter of Tamil cinema for his films have proved to be of top-notch quality and has commercially proved its success. The actor has now started writing script for his third project tentatively titled Iraivi that has Bobby Simha in an important character. With so many films releasing today (October 10), many have failed to realise what’s the best one and what’s not due to mediocre promotions. Karthik Subbaraj on his micro-blogging page has written promoting a film titled ‘Kubeer’ saying, “Please watch the film #Kubeer releasing today and support the team.It is an indie, experimental film which is gutsy, bold & filled with fun.”