Rajini movie ‘Kabali’ makes many records even before coming to screen. Particularly, it breaks many records of the super hit movie ‘Bagubali’.
The trailer of ‘Bagubali’ which was uploaded in YouTube earned more than 1 crore audience. But, more than 2 crores audiences were earned by the teaser of ‘Kabali’. The movie ‘Bagubali’ was released in more than 3000 thousand theatres across the world. But, ‘Kabali’ is set to be screened in more than 5000 theatres across the world.
‘Bagubali’ was released in many languages and now it is set to be released in Chinese language on 22nd July. But, ‘Kabali’ is set to be released in Tamil, Telugu, Malayalam, Kannadam, Hindi, Malai, Chinese, Thai, Japanese and Indonesian languages.
It is said that the pre-release of Bagubali earned Rs.162 crores. At the same time, it is said that the total collection for Kabali’s distribution rights has crossed Rs.200 crores.
The promotion of ‘Bagubali’ was done through Television, Radio and social media. Moreover, the team travelled to many cities like Chennai, Hyderabad, Mumbai and Bangalore to promote it. But, for the first time in India, ‘Kabali’ was promoted by pasting the posters on flights. Additionally, they have arranged special flights for Kabali’s first show from Bangalore to Chennai.