Jeyam Ravi is high on praises of his producer Aascar Ravichandran as he interacted with press on his upcoming film ‘Bhooloham’. “It is true that we all have done our best hard work, but when it comes to grandeur, it can be done only by the producers. Whenever he asked Aascar Ravichandran sir on anything, he would never say no and would instantly show up with positive notes. This is the reason behind every frame seen with such grandeur,” said Jeyam Ravi. Later when Kalyana Krishnan, director of this film spoke about the release, he said that they are planning to release it by third week of July. Preferably, if everything falls good, it would be on July 18. It is worth mentioning that other big releases like Velai Illa Pattadhaari, Madras and Jigarthanda are also planned up for July release.